MAJOR Trademark NEWS, SEGA Interactive,Co.Ltd Enters US Trademark Office via Madrid.

There's some MAJOR development in the US Trademark Office regarding SEGA.

2 Months after SEGA Live Creation,Inc entered the Madrid, SEGA Interactive,Co,Ltd(Filed last November in the WIPO) has finally entered the US Trademark Office via Madrid as of April 1,2016:

https://trademarks.justia.com/791/85/sega-79185141.html

SEGA INTERACTIVE
Goods and Services	IC 009. US 021 023 026 036 038. G & S: Game programs for home video game machines; electronic circuits, magnetic tapes and disks, optical disks, ROM cartridges and other recording media containing programs for use with home video game machines; memory cards for video game machines; electronic circuits, magnetic tapes and disks, optical disks, ROM cartridges and other recording media containing programs for use with hand-held games with liquid crystal displays; game software for home video game machines; telecommunication machines and apparatus; straps for mobile phones; headphones; loudspeakers; cell phone covers; cases adapted for mobile phones; computers; computer game programs; electronic circuits, magnetic tapes and disks, optical disks, ROM cartridges containing computer game programs; computer software; game programs for mobile phones; computer game software; game programs for arcade video game machines; electronic circuits, magnetic tapes and disks, optical disks, ROM cartridges and other recording media containing programs for use with arcade video game machines; game software for arcade video game machines; video game program; video game software; phonograph records; downloadable music files; downloadable music files for mobile terminals; recorded compact discs; downloadable image files; animated cartoons; videotapes and video disks with recorded movies, cartoons or computer programs for video games; downloadable image files and moving image files for mobile terminals; electronic publications; protective helmets for sportsIC 028. US 022 023 038 050. G & S: Amusement machines and apparatus for use in amusement parks; amusement machines, automatic and coin-operated; coin-operated games for use in amusement parks; coin-operated amusement machines, amusement park rides; coin, card or counter operated arcade games; amusement game machines; arcade crane game machine; pinball game machines; arcade video game machines; arcade video game machines other than for use with television receivers; coin, card or counter operated electronic arcade video game machines; amusement machines and apparatus for use in amusement parks (coin, card or counter operated); video game machines; stand alone video output game machines; cabinets for arcade video game machines; apparatus for games; controllers for game consoles; arcade medal redemption game machines; arcade ticket redemption game machines; arcade game machines other than for use with television receivers; fairground ride apparatus; amusement park rides; home video game machines; hand-held games with liquid crystal displays; toys, namely, rubber toys, plastic toys, wooden toys, electronic toys, educational toys, small toys, squeeze toys; controllers for toys; kaleidoscopes; dolls; stuffed toys; action figures; puzzles; jigsaw puzzles; dolls with key chains; dolls with straps; cards for use with apparatus for games including arcade games; trading card games; go games; Japanese playing cards, namely, utagaruta; Japanese chess (shogi games); dice; Japanese dice games (sugoroku); dice cups; Chinese checkers (games); chess games; checkers, checker sets; conjuring apparatus; dominoes; playing cards; Japanese playing cards (hanafuda); mah-jong; chips for casino games; game machines and apparatus; coin-operated games; billiard equipment; darts equipment; electronic dart games; slot machines. slot machines (gaming machines); parlour games; pachinkos; horizontal pinball machine (korinto-game machines); sports equipment; sports equipment, namely, baseball bats, gloves for games, soccer balls, basketballs, hockey skates, skis IC 041. US 100 101 107. G & S: Providing electronic publications; services of reference libraries for literature and documentary records; book rental; providing on-line electronic publications via Internet or database including websites; arranging and planning of movies, shows, plays or musical performances; arranging and conducting of concerts; organization of shows impresario services; arranging and conducting movie, music and video game events, entertainment in the nature of an amusement park attraction, namely, a themed area; providing information regarding arranging or planning of movies, shows, plays or musical performances; movie showing, movie film production, or movie film distribution; cinema presentations; film production, other than advertising films; movie theatre presentations; providing on-line images, movies, moving images and graphics; providing on-line electronic publications, not downloadable; providing on-line videos, not downloadable; providing information relating to providing on-line images, movies, moving images and graphics; providing on-line images, movies, moving images and graphics by computer terminals or mobile phones; providing on-line images, movies, moving images and graphics by home video game machines or arcade game machines; providing information relating to providing on-line images, movies, moving images and graphics by computer terminals and mobile phones; providing entertainment in the form of non-downloadable images relating to fictional characters from books, animation, toys and games; presentation of live show performances; entertainer services; presentation of live performances; production of shows; theatre productions; direction or presentation of plays; presentation of musical performances; presentation of movies, shows, plays or musical performances via on-line networks and the internet; providing on-line music, not downloadable. providing information relating to presentation of live show performances, plays and music provided on-line; providing on-line live show performances, plays and music by computer terminals or mobile phones; providing information relating to providing on-line live show performances, plays and music by computer terminals or mobile phones; organization, management or arrangement of game tournaments; organization, management or arrangement of entertainment in the nature of amusement park rides and attractions excluding movies, live show performances, plays, musical performances, sports, horse races, bicycle races, boat races and auto races; party planning entertainment; providing amusement facilities; discotheque services; game services provided on-line from a computer network; providing karaoke services; providing amusement arcade services; providing information relating to amusement facilities; providing amusement parks; providing theme park services; amusement park and funfair services; amusement park services with a theme of films; amusement park services with a theme of television productions; amusement park services with a theme of radio productions; providing information relating to providing amusement parks; providing information relating to providing theme park services; providing on-line games services on computer networks; providing information relating to providing on-line games; providing on-line games by computer terminals or mobile phones; providing information relating to providing on-line games by computer terminals or mobile phones; providing information relating to scores of on-line game users; game services provided on-line from a mobile phone network; providing casino facilities; providing information about casinos; rental of toys; rental of amusement machines and apparatus; rental of arcade video game machines. rental of game machines and apparatus IC 042. US 100 101. G & S: Providing meteorological information; design of machines, apparatus, instruments, parts and fittings thereof in the field of video games; graphic design; design, development and maintenance of computer program; design, development and maintenance of computer software; design, development and maintenance of web sites; development and maintenance of social networking web sites; design, development and maintenance of game programs for arcade medal redemption game machines and home video game machines; providing search engines for homepages on the Internet; providing speech-based Internet search engines for homepages on the Internet; providing information relating to providing search engines for homepages on the Internet; providing search engines for homepages on the Internet by using telecommunication via the computer terminal; technological advice relating to computers, automobiles and industrial machines; rental of computers; providing electronic computer programs; rental of storage space on a server used for speech-based social networking among users on the Internet; rental of storage space on a server used for social networking among users on the Internet and providing the information thereof; rental of storage space on a server used for social networking among users on the Internet; rental of storage space on a server used for social networking; software as a service
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	79185141
Filing Date	August 20, 2015
Current Basis	66A
Original Filing Basis	66A
International Registration Number	1293554
Owner	(APPLICANT) SEGA Games Co., Ltd. CORPORATION JAPAN 1-2-12, Haneda, Ota-ku; Tokyo JAPAN
Priority Date	February 20, 2015
Type of Mark	TRADEMARK. SERVICE MARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

Under the WIPO MM6 "Limitations of Goods and Services" The designation of SEGA Interactive in The United States will be restricted only to the IC 028 which pertains entirely to HARDWARE:
http://www.wipo.int/edocs/mdocs/madrid/en/mm_ld_wg_11_rt/mm_ld_wg_11_rt_ref_limitations.pdf

LIMITATION DETAILS
DESIGNATED CONTRACTING PARTY CODE	United States of America
GOODS AND SERVICES LIMITED TO	28
GOODS AND SERVICES LIMITED TO	Amusement machines and apparatus for use in amusement parks; amusement machines, automatic and coin-operated; coin-operated games for use in amusement parks; coin-operated amusement machines, amusement park rides; coin, card or counter operated arcade games; amusement game machines; arcade crane game machine; pinball game machines; arcade video game machines; arcade video game machines other than for use with television receivers; coin, card or counter operated electronic arcade video game machines; amusement machines and apparatus for use in amusement parks [coin, card or counter operated]; video game machines; stand alone video output game machines; cabinets for arcade video game machines; apparatus for games; controllers for game consoles; arcade medal redemption game machines; arcade ticket redemption game machines; arcade game machines other than for use with television receivers; fairground ride apparatus; amusement park rides; home video game machines; hand-held games with liquid crystal displays; toys, namely, rubber toys, plastic toys, wooden toys, electronic toys, educational toys, small toys, squeeze toys; controllers for toys; kaleidoscopes; dolls; stuffed toys; action figures; puzzles; jigsaw puzzles; dolls with key chains; dolls with straps; cards for use with apparatus for games including arcade games; trading card games; go games; Japanese playing cards, namely, utagaruta; Japanese chess (shogi games); dice; Japanese dice games (sugoroku); dice cups; Chinese checkers [games]; chess games; checkers, checker sets; conjuring apparatus; dominoes; playing cards; Japanese playing cards (hanafuda); mah-jong; chips for casino games; game machines and apparatus; coin-operated games; billiard equipment; darts equipment; electronic dart games; slot machines; slot machines [gaming machines]; parlour games; pachinkos; horizontal pinball machine (korinto-game machines); sports equipment; sports equipment, namely, baseball bats, gloves for games, soccer balls, basketballs, hockey skates, skis.
GOODS AND SERVICES (FOOTER)	Classes 9, 41 and 42 remain unchanged.
BASIC GOODS AND SERVICES
VERSION OF NICE CLASSIFICATION USED	10-2015

So what does this mean? It means SEGA Interactive will handle all licensing,sales,marketing,manufacturing of all SEGA hardware in the form of Arcade Machines and Home Consumer Products globally and domestically. While in Japan, ALL R&D for Sega Hardware will be handled.



Which certainly explains why there's so many open job applications posted frequently on Sega Interactive's Japanese site:

http://sega-interactive.co.jp/recruit/